Why are themed coffees becoming popular?
As individuals, we all have different interests and hobbies: things we enjoy and spend our free time learning about or doing. And with the rise...
Consumer Trends
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April 5, 2023
Do specialty coffee consumers actually want to be more connected to farmers?
It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. These branding techniques largely revolve around disseminating more information about where coffee comes from, including the farmers who grow it. The majority of specialty coffee professionals want to know as much information about origin as possible. This includes processing method, variety, altitude, and terroir.… read more
It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. These branding techniques largely revolve around disseminating more information about where coffee comes from,… read more
Online education in the coffee sector: An overview
Even though millions of people drink coffee every day, it is a heavily differentiated product with plenty to learn about, and the coffee industry is...
Ecommerce & coffee in China
Across the coffee industry, there is a growing understanding that the Chinese coffee market is both rapidly growing and an incredible opportunity for those who...
How has digital marketing evolved in the coffee industry?
Marketing has been key to the growth of the coffee industry over the years. From the first Middle Eastern coffee houses in the 1500s to...
How has access to coffee education changed during the Covid-19 pandemic?
There’s no denying that Covid-19 has drastically changed the coffee sector through 2020 and 2021. Reports suggest that through the entirety of 2020, the value...
Exploring the market for coffee flavourings
Between August 2018 and March 2019, more than 1,000 new coffee-flavoured products were launched in the US alone. This was 30% more than the same...
How fresh is the coffee used in pods?
Coffee capsules first took the world by storm in the mid-2000s thanks to brands like Nespresso and Keurig. Since then, pod consumption has shown no...
Changing your business’ coffee strategy after Covid-19
As of August 2021, more than 4.2 billion Covid-19 vaccine doses have been administered around the world. While exact numbers vary heavily from country to...
White coffee around the world
Around the world, people order “white coffees” every single day. But did you know that depending on where they are, the definition can actually change?...
Exploring Italian coffee culture and the third wave
For many, Italy brings to mind fashion, art, cinema, food, cars, motorcycles, and coffee. Italian coffee culture has a rich heritage, as the country was...
How has Amazon influenced the coffee industry?
There is no doubt that Amazon has had a massive impact on global consumer behaviour. In 2019, an average of 4,000 items were sold every...
Experiments with localised coffee flavour wheels in Taiwan & Indonesia
Most coffee professionals are familiar with the Specialty Coffee Association (SCA) Coffee Taster’s Flavor Wheel. It is an iconic resource in the coffee industry, and...
What is fika? Exploring a Swedish coffee tradition
Coffee is incredibly popular in Sweden. Statista estimates have the country as the third-largest coffee consumer per capita, behind Finland and the Netherlands. A huge...
How is Malaysia’s coffee culture evolving?
In Kuala Lumpur today, specialty coffee shops are not an uncommon sight. Despite the historic popularity of the traditional kopitiam, things are starting to change....
The evolution of the Coffee Taster’s Flavor Wheel
The Specialty Coffee Association (SCA)’s Coffee Taster’s Flavor Wheel is arguably one of the most iconic resources in the coffee industry. The poster adorns the...
CBD and coffee: Exploring a new market
Cannabidiol, or CBD for short, has slowly but surely slipped into the global market, a range of products, and our social media feeds. Experts now...