5 Weird Things People Put in Their Coffee
Looking to spice up your morning coffee? You’re not the only one. In fact, people have been adding bizarre ingredients to their brews for years....
Consumer Trends
Stay up to date
Recent Articles
January 26, 2023Why are YouTube coffee brands becoming more popular?
January 5, 2023Specialty coffee must remember that convenience is everything
December 12, 2022What is coffee soft serve & is it becoming more popular?
December 5, 2022How have coffee subscriptions changed in recent years?
November 21, 2022Why isn't soy milk popular any more?
April 5, 2023
Do specialty coffee consumers actually want to be more connected to farmers?
It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. These branding techniques largely revolve around disseminating more information about where coffee comes from, including the farmers who grow it. The majority of specialty coffee professionals want to know as much information about origin as possible. This includes processing method, variety, altitude, and terroir.… read more
It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. These branding techniques largely revolve around disseminating more information about where coffee comes from,… read more
5 Reasons Thai Specialty Coffee Is Blooming – And 4 Challenges It Faces
Thailand isn’t just a major coffee-producing country; it’s also one in which specialty is rapidly on the increase. Back in 2002, the country produced only...
Cold War Coffeenomics: Combating Communism with Coffee
If someone told you there was going to be a coffee shortage, what would you think? Supposing you actually believed it might happen, you’d probably...
Do All Third Wave Coffee Cities Have to Be Homogenous?
Is it possible to retain a distinct coffee identity when specialty coffee reigns supreme internationally? Or are we becoming homogenous imitations of other third wave...
Fika Coffee Break: The Social Ritual of Coffee
It might be a controversial claim, but if you ask me, no one gets more excited about an invitation to drink coffee than a Swede....
Nitro: Is It the Next Big Thing in Cold Brew?
It started with the Starbucks Frappuccino. Later, it was revived in the specialty coffee world by the Stumptown and Blue Bottle cartons: packaged cold brews...
Is Coffee & Music the Perfect Addiction?
Listening to music was made a lot easier in the last 10-20 years, first came CDs, then mp3s, and finally with all those streaming services...